Out of thousands of extensions, why are you only listing .COM?
Because .COM is, by far, the gold standard for domain names.
Anyone who tells you differently is flat-out wrong and could cost you a fortune.
The key to branding success is to have someone accurately remember your online brand the very first time they hear or see it.
The truth is that .COM has become so ingrained in the Public consciousness that they automatically default to .COM when recalling an online brand.
With any other extension, .AI, .IO, .XYZ, etc, you’re forcing the Public to remember BOTH sides of the dot.
That’s marketing suicide.
We experienced this firsthand when we owned Rate.com.
One night, our traffic to Rate.com shot through the roof – literally up over 10,000%. We were confused until the next evening when we caught a television commercial for Rate.net.
The people behind Rate.net paid top dollar for those television commercials, only to see their viewers run straight to Rate.com.
That’s because the Public defaults to .COM.
Always.
When viewers tried to remember the website address for that sixty-second commercial for Rate, they went straight to Rate.com.
The fastest way to lose millions of dollars is not to brand yourself with .COM.
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